A Visual Guide to Rich Snippets – Moz
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By: Selena Vidya
March 13, 2012
A Visual Guide to Rich Snippets
Technical SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Rich snippets — we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they’re searching for is within reach on a particular site.
A few benefits of rich snippets include:
1) Drawing a user’s attention to your relevant result.
2) Providing instant information as related to their query.
3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.
Find & track your Featured Snippets!
For companies leveraging content strategies, there’s an especially large benefit of having mark up for authors being displayed in the SERPs with the emergence of
AuthorRank. For instance, a “know” based query (informational search) that displays an author with a photo, name, and a link other articles they’ve written creates a feeling of trust and authority. It can also encourage them to click-through and read other articles they’re written, essentially making that author a new resource.
As another example, “do” based queries, such as going to a concert or event, can end up displaying results from ticket sites that have a quick and instant snippet breakdown to help them in the purchasing process.
In order to consolidate and decode some of the information you need to sift through when learning about rich snippets, we’ve created this visual guide to walk through the basics, fundamental types, implementation, and benefits of utilizing them.
Enjoy! Some food for thought: How do you see rich snippets evolving in the future?
Feel free to display this Infographic on your site. Just please reference the original with proper attribution. Thanks!
About Selena Vidya —
Selena Narayanasamy was the previous Director of Strategy Development for Foundation Digital and focused on creating data-driven, SEO, content & earned media strategies. She’s currently Chief Creative of SVMedia, and President of Orthris, a digital marketing and SEO consultancy. You can also find her on Google Plus or follow her on Twitter.
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