And Yet The Diggs Keep Going Up – Moz
Skip to content
Moz logo
Menu open
Menu close
Search
Products
Moz Pro
Moz Pro Home
Moz Local
Moz Local Home
STAT
Mozscape API
Free SEO Tools
Competitive Research
Link Explorer
Keyword Explorer
Domain Analysis
MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
SEO Learning Center
Moz Academy
SEO Q&A
Webinars, Whitepapers, & Guides
Blog
Why Moz
Agency Solutions
Enterprise Solutions
Small Business Solutions
Case Studies
The Moz Story
New Releases
Log in
Log out
Products
Moz Pro
Your All-In-One Suite of SEO Tools
The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.
Learn more
Try Moz Pro free
Moz Local
Complete Local SEO Management
Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.
Learn more
Check my presence
STAT
Enterprise Rank Tracking
SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.
Learn more
Book a demo
Mozscape API
The Power of Moz Data via API
Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.
Learn more
Get connected
Compare SEO Products
Free SEO Tools
Competitive Research
Competitive Intelligence to Fuel Your SEO Strategy
Gain intel on your top SERP competitors, keyword gaps, and content opportunities.
Find competitors
Link Explorer
Powerful Backlink Data for SEO
Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.
Get link data
Keyword Explorer
The One Keyword Research Tool for SEO Success
Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.
Search keywords
Domain Analysis
Free Domain SEO Analysis Tool
Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Analyze domain
MozBar
Free, Instant SEO Metrics As You Surf
Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.
Try MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
The #1 most popular introduction to SEO, trusted by millions.
Read the Beginner’s Guide
How-To Guides
Step-by-step guides to search success from the authority on SEO.
See All SEO Guides
SEO Learning Center
Broaden your knowledge with SEO resources for all skill levels.
Visit the Learning Center
Moz Academy
Upskill and get certified with on-demand courses & certifications.
Explore the Catalog
On-Demand Webinars
Learn modern SEO best practices from industry experts.
View All Webinars
SEO Q&A
Insights & discussions from an SEO community of 500,000+.
Find SEO Answers
August 7-9, 2023
Lock in Super Early Bird savings for MozCon
Snag tickets
Blog
Why Moz
Small Business Solutions
Uncover insights to make smarter marketing decisions in less time.
Grow Your Business
The Moz Story
Moz was the first & remains the most trusted SEO company.
Read Our Story
Agency Solutions
Earn & keep valuable clients with unparalleled data & insights.
Drive Client Success
Case Studies
Explore how Moz drives ROI with a proven track record of success.
See What’s Possible
Enterprise Solutions
Gain a competitive edge in the ever-changing world of search.
Scale Your SEO
New Releases
Get the scoop on the latest and greatest from Moz.
See What’s New
New Feature: Moz Pro
Surface actionable competitive intel
Learn More
Log in
Moz Pro
Moz Local
Moz Local Dashboard
Mozscape API
Mozscape API Dashboard
Moz Academy
Avatar
Moz Home
Notifications
Account & Billing
Manage Users
Community Profile
My Q&A
My Videos
Log Out
By: Jane Copland
March 23, 2007
And Yet The Diggs Keep Going Up
Social Media
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
We post about Digg quite often (and here we go again), but I’ve been watching certain Digg phenomenon for a while, and one stands out from the rest as the most ironic and most amusing. My favourite Digg irony is the hatred the (a-HEM) Diggorati have for SEO, coupled with the fact that they fall for linkbait All. The. Time.
Every so often, one of our employees will roll into the office and announce, “I’m going to get on Digg today.” Said employee will sit down, write something and then nervously monitor the server as predicted Digg occurs. I can only remember one instance in which this tactic has failed. The post does not always come from SEOmoz; in fact, it’s often posted elsewhere. Sometimes, some Diggers will catch on to the fact that the submission came from someone affiliated with SEO and the comments will get nasty, but still the diggs keep going up.
As pathetic as “dead-things-at-bottom-of-lake” jokes are, they reflect the sentiment of many Diggers who think SEO is atrocious. I have this mental picture of the most obnoxious Diggers sitting around, scratching their chests through their off-white vests and thinking (in their own, Diggy dialect), “I’ll never digg anything posted by an SEO. I only digg organic content.”
And yet. The Diggs keep going up. Below is the number of Diggs for the post that generated the above comment thread. Four-hundred and eighty one is hardly a great number, but it (obviously) hit the homepage and wasn’t buried.
My point is that Digg’s hatred of SEO can’t compete with their liking of good, interesting or controversial content. They remind me of people who profess to hate all things French and yet can’t refuse champagne. People who say they can’t stand the USA but who can’t get enough of American T.V. Dogs that are scared of vacuum cleaners but that can’t stay away from them when you’re cleaning.
I don’t like the juvenile, snotty culture that Digg seems to foster. However, it makes me smile that every day I see linkbait on the homepage. Do Diggers not realise that they fall for cleverly crafted viral marketing campaigns all the time? Is my Digg account about to get banned?
With Moz Pro, you have the tools you need to get SEO right — all in one place.
Start your free trial!
Read Next
Is TikTok Going to Replace Google?
Read this post
Social Media Competitor Analysis: The Complete Guide
Read this post
How Social Media Trends Can Influence Your SEO
Read this post
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.
Moz logo
Contact
Community
Free Trial
Terms & Privacy
Jobs
Help
News & Press
Copyright 2022 © Moz, Inc. All rights reserved.