Competing with Other SEO Services – Moz
Skip to content
Moz logo
Menu open
Menu close
Search
Products
Moz Pro
Moz Pro Home
Moz Local
Moz Local Home
STAT
Mozscape API
Free SEO Tools
Competitive Research
Link Explorer
Keyword Explorer
Domain Analysis
MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
SEO Learning Center
Moz Academy
SEO Q&A
Webinars, Whitepapers, & Guides
Blog
Why Moz
Agency Solutions
Enterprise Solutions
Small Business Solutions
Case Studies
The Moz Story
New Releases
Log in
Log out
Products
Moz Pro
Your All-In-One Suite of SEO Tools
The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.
Learn more
Try Moz Pro free
Moz Local
Complete Local SEO Management
Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.
Learn more
Check my presence
STAT
Enterprise Rank Tracking
SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.
Learn more
Book a demo
Mozscape API
The Power of Moz Data via API
Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.
Learn more
Get connected
Compare SEO Products
Free SEO Tools
Competitive Research
Competitive Intelligence to Fuel Your SEO Strategy
Gain intel on your top SERP competitors, keyword gaps, and content opportunities.
Find competitors
Link Explorer
Powerful Backlink Data for SEO
Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.
Get link data
Keyword Explorer
The One Keyword Research Tool for SEO Success
Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.
Search keywords
Domain Analysis
Free Domain SEO Analysis Tool
Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Analyze domain
MozBar
Free, Instant SEO Metrics As You Surf
Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.
Try MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
The #1 most popular introduction to SEO, trusted by millions.
Read the Beginner’s Guide
How-To Guides
Step-by-step guides to search success from the authority on SEO.
See All SEO Guides
SEO Learning Center
Broaden your knowledge with SEO resources for all skill levels.
Visit the Learning Center
Moz Academy
Upskill and get certified with on-demand courses & certifications.
Explore the Catalog
On-Demand Webinars
Learn modern SEO best practices from industry experts.
View All Webinars
SEO Q&A
Insights & discussions from an SEO community of 500,000+.
Find SEO Answers
August 7-9, 2023
Lock in Super Early Bird savings for MozCon
Snag tickets
Blog
Why Moz
Small Business Solutions
Uncover insights to make smarter marketing decisions in less time.
Grow Your Business
The Moz Story
Moz was the first & remains the most trusted SEO company.
Read Our Story
Agency Solutions
Earn & keep valuable clients with unparalleled data & insights.
Drive Client Success
Case Studies
Explore how Moz drives ROI with a proven track record of success.
See What’s Possible
Enterprise Solutions
Gain a competitive edge in the ever-changing world of search.
Scale Your SEO
New Releases
Get the scoop on the latest and greatest from Moz.
See What’s New
New Feature: Moz Pro
Surface actionable competitive intel
Learn More
Log in
Moz Pro
Moz Local
Moz Local Dashboard
Mozscape API
Mozscape API Dashboard
Moz Academy
Avatar
Moz Home
Notifications
Account & Billing
Manage Users
Community Profile
My Q&A
My Videos
Log Out
C
By: Carl Maeda
March 26, 2009
Competing with Other SEO Services
This YouMoz entry was submitted by one of our community members. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.
Introduction
A few days ago, there was a blog entry by jordan8037310 titled “How Do You Crack Open That Marketing Budget?” It got me thinking about how we compete with other SEO companies.
Your Price – Competing with the Cheap Guys
This is by far the objection we run into the most. Most people we encounter are stunned by the cost of our services because there’s a lot of sneaky “SEO companies” out there that sell their services for a lot cheaper. My first reaction is “show me these services.” Every single time, these cheap services have some gimmick or they engage in black hat tactics.
Recently, I’ve run across a lot of these companies that hijack local listings and create new ones in Google to get instant traffic. Google has started to require phone or mail verification but there are still ways around this. I don’t see this as often now but I still do see it.
Another ploy I see a lot is an SEO company that is really doing PPC. Our client would get an e-mail stating “Be #1 in Google!”, “Guaranteed Placement!”, etc, etc. Most of these people are actually buying Google Adwords.
The last thing I see is marketing e-mails. They are usually centered around a marketing phrase. One recent one we found was “The Power of 5.” Oooh. It was saying all these spiffy things about increasing conversions, getting more traffic, blah blah blah. When I contacted them with my potential client, we found out it was basically 5 pages they put on your site… That was pretty ridiculous.
When contacting these cheaper SEO companies, I usually say I’m the CTO or an engineer at my potential client’s company so I can ask some really technical questions. I also ask for a few example sites that they work on and try to understand exactly what they do.
My company does a lot of face to face meetings so that our client understands exactly what we’re doing and exactly what the cheap guys are doing. We get so many referrals this way because our clients really like us.
Competing with Reputable SEO Companies
Our prices are comparable to other reputable SEO firms out there. So we set ourselves apart by having a really happy client base. For some reason, other SEO firms we’ve competed with don’t have super happy clients or they aren’t willing to share their information to potential clients. This is really bad because most potential clients think that they are hiding something or that they don’t have any happy clients.
We have a pool of clients around our area that really love our services. We keep them really happy so they can be our references, and this has helped us out a lot in terms of sales. We meet with them almost every week, we invite them to our events (like our company parties) and we make them part of our company.
The Pitch
We really don’t have a pitch. We show potential clients some of our current clients’ traffic reports, leads reports and keyword placement reports. We have a lot of happy clients that gave us permission to share all this. This is why having happy clients is so important to our sales process. Our happy clients also act as referrals, so it is vital that you build up a client base that you can draw on just for this purpose.
What really sells the client isn’t the reports, it’s when they talk to one of our happy clients. Our clients usually go out of their way to help us sell more accounts because we keep them very happy.
The second most important thing is not lead reports, not traffic reports but keyword placement reports. I always think this is really odd, but they are always wowed when they see our keyword placement reports and each time. I’m always puzzled why but hey, it works.
This is just what’s been working for my company. I would be interested to hear what other people do to compete with their services.
Read Next
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Read this post
Top 4 Things to Know About GA4 — Whiteboard Friday
Read this post
How Helpful Was the Helpful Content Update?
Read this post
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.
Moz logo
Contact
Community
Free Trial
Terms & Privacy
Jobs
Help
News & Press
Copyright 2022 © Moz, Inc. All rights reserved.