Is Your Social Media Campaign Targeted? – Moz
Skip to content
Moz logo
Menu open
Menu close
Search
Products
Moz Pro
Moz Pro Home
Moz Local
Moz Local Home
STAT
Mozscape API
Free SEO Tools
Competitive Research
Link Explorer
Keyword Explorer
Domain Analysis
MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
SEO Learning Center
Moz Academy
SEO Q&A
Webinars, Whitepapers, & Guides
Blog
Why Moz
Agency Solutions
Enterprise Solutions
Small Business Solutions
Case Studies
The Moz Story
New Releases
Log in
Log out
Products
Moz Pro
Your All-In-One Suite of SEO Tools
The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.
Learn more
Try Moz Pro free
Moz Local
Complete Local SEO Management
Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.
Learn more
Check my presence
STAT
Enterprise Rank Tracking
SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.
Learn more
Book a demo
Mozscape API
The Power of Moz Data via API
Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.
Learn more
Get connected
Compare SEO Products
Free SEO Tools
Competitive Research
Competitive Intelligence to Fuel Your SEO Strategy
Gain intel on your top SERP competitors, keyword gaps, and content opportunities.
Find competitors
Link Explorer
Powerful Backlink Data for SEO
Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.
Get link data
Keyword Explorer
The One Keyword Research Tool for SEO Success
Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.
Search keywords
Domain Analysis
Free Domain SEO Analysis Tool
Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Analyze domain
MozBar
Free, Instant SEO Metrics As You Surf
Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.
Try MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
The #1 most popular introduction to SEO, trusted by millions.
Read the Beginner’s Guide
How-To Guides
Step-by-step guides to search success from the authority on SEO.
See All SEO Guides
SEO Learning Center
Broaden your knowledge with SEO resources for all skill levels.
Visit the Learning Center
Moz Academy
Upskill and get certified with on-demand courses & certifications.
Explore the Catalog
On-Demand Webinars
Learn modern SEO best practices from industry experts.
View All Webinars
SEO Q&A
Insights & discussions from an SEO community of 500,000+.
Find SEO Answers
August 7-9, 2023
Lock in Super Early Bird savings for MozCon
Snag tickets
Blog
Why Moz
Small Business Solutions
Uncover insights to make smarter marketing decisions in less time.
Grow Your Business
The Moz Story
Moz was the first & remains the most trusted SEO company.
Read Our Story
Agency Solutions
Earn & keep valuable clients with unparalleled data & insights.
Drive Client Success
Case Studies
Explore how Moz drives ROI with a proven track record of success.
See What’s Possible
Enterprise Solutions
Gain a competitive edge in the ever-changing world of search.
Scale Your SEO
New Releases
Get the scoop on the latest and greatest from Moz.
See What’s New
New Feature: Moz Pro
Surface actionable competitive intel
Learn More
Log in
Moz Pro
Moz Local
Moz Local Dashboard
Mozscape API
Mozscape API Dashboard
Moz Academy
Avatar
Moz Home
Notifications
Account & Billing
Manage Users
Community Profile
My Q&A
My Videos
Log Out
By: Anthony Kirlew
March 1, 2008
Is Your Social Media Campaign Targeted?
Social Media
This YouMoz entry was submitted by one of our community members. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.
Yesterday, as I was checking stats of a website that I manage, I decided to take a closer look at the bounce rate and percentage of new visitors. The bounce rate wasn’t hateful (39%), but could definitely be improved. Realizing that this site gets lots of StumbleUpon traffic, I wondered if the (higher than desired) bounce rate could be due to random traffic from SU.
Fortunately, Google Analytics allowed me to view the days that showed higher than normal SU traffic and compare the bounce rate on those days with the average bounce rate for the month. On the days with higher SU traffic, the bounce rate was still within 2% of the monthly average, which was reassuring. It confirmed to me that most of the people that promote this particular site on SU actually visit, read, and recommend the site to others, because they are interested in the subject matter and not just because I friended them or because they are trying to help me out.
How did I accomplish this? I spent time networking with people in that niche market, developing relationships with them, and Stumbling and promoting their sites (at SU and in other venues), which set me up to receive Stumbles and reviews in return when I needed them. Also, when I Stumbled articles from this particular site, I only sent it to those in my network that were interested in the topic and were subsequently connected to others in the same niche. Had I spread out my submissions randomly across multiple social media sites or sent it to all of my SU friends, I don’t believe that I would have gotten the same results. Perhaps the same amount of traffic, perhaps more, but most likely with a higher bounce rate and a lower conversion rate.
If you haven’t done this exercise yet, it might be eye opening. Perhaps you can tweak your social media campaign accordingly to get more targeted traffic. If your analytics tool does not give you your bounce rate, I recommend implementing Google analytics, which is free and can give you a second perspective on your user data and traffic. I know I mentioned the “percentage of new visitors” statistic in the intro, but I will leave that for another post — expect something from me next week.
About Anthony Kirlew —
http://www.InfinoinMarketing.com/blog. I blog here and guest on blog on Social Media Today and other sites.
With Moz Pro, you have the tools you need to get SEO right — all in one place.
Start your free trial!
Read Next
Is TikTok Going to Replace Google?
Read this post
Social Media Competitor Analysis: The Complete Guide
Read this post
How Social Media Trends Can Influence Your SEO
Read this post
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.
Moz logo
Contact
Community
Free Trial
Terms & Privacy
Jobs
Help
News & Press
Copyright 2022 © Moz, Inc. All rights reserved.