The Importance of an About Page – Moz
Skip to content
Moz logo
Menu open
Menu close
Search
Products
Moz Pro
Moz Pro Home
Moz Local
Moz Local Home
STAT
Mozscape API
Free SEO Tools
Competitive Research
Link Explorer
Keyword Explorer
Domain Analysis
MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
SEO Learning Center
Moz Academy
SEO Q&A
Webinars, Whitepapers, & Guides
Blog
Why Moz
Agency Solutions
Enterprise Solutions
Small Business Solutions
Case Studies
The Moz Story
New Releases
Log in
Log out
Products
Moz Pro
Your All-In-One Suite of SEO Tools
The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.
Learn more
Try Moz Pro free
Moz Local
Complete Local SEO Management
Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.
Learn more
Check my presence
STAT
Enterprise Rank Tracking
SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.
Learn more
Book a demo
Mozscape API
The Power of Moz Data via API
Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.
Learn more
Get connected
Compare SEO Products
Free SEO Tools
Competitive Research
Competitive Intelligence to Fuel Your SEO Strategy
Gain intel on your top SERP competitors, keyword gaps, and content opportunities.
Find competitors
Link Explorer
Powerful Backlink Data for SEO
Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.
Get link data
Keyword Explorer
The One Keyword Research Tool for SEO Success
Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.
Search keywords
Domain Analysis
Free Domain SEO Analysis Tool
Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Analyze domain
MozBar
Free, Instant SEO Metrics As You Surf
Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.
Try MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
The #1 most popular introduction to SEO, trusted by millions.
Read the Beginner’s Guide
How-To Guides
Step-by-step guides to search success from the authority on SEO.
See All SEO Guides
SEO Learning Center
Broaden your knowledge with SEO resources for all skill levels.
Visit the Learning Center
Moz Academy
Upskill and get certified with on-demand courses & certifications.
Explore the Catalog
On-Demand Webinars
Learn modern SEO best practices from industry experts.
View All Webinars
SEO Q&A
Insights & discussions from an SEO community of 500,000+.
Find SEO Answers
August 7-9, 2023
Lock in Super Early Bird savings for MozCon
Snag tickets
Blog
Why Moz
Small Business Solutions
Uncover insights to make smarter marketing decisions in less time.
Grow Your Business
The Moz Story
Moz was the first & remains the most trusted SEO company.
Read Our Story
Agency Solutions
Earn & keep valuable clients with unparalleled data & insights.
Drive Client Success
Case Studies
Explore how Moz drives ROI with a proven track record of success.
See What’s Possible
Enterprise Solutions
Gain a competitive edge in the ever-changing world of search.
Scale Your SEO
New Releases
Get the scoop on the latest and greatest from Moz.
See What’s New
New Feature: Moz Pro
Surface actionable competitive intel
Learn More
Log in
Moz Pro
Moz Local
Moz Local Dashboard
Mozscape API
Mozscape API Dashboard
Moz Academy
Avatar
Moz Home
Notifications
Account & Billing
Manage Users
Community Profile
My Q&A
My Videos
Log Out
By: Rand Fishkin
September 8, 2005
The Importance of an About Page
Design
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Kim’s got a terrific thread going at Cre8asite on the importance of “about us” or “about me” pages. She starts by pointing to Andy Beal’s new about page (although, if I remember correctly, it’s remarkably similiar to his old one) on his brand new blog. She writes:
For usability, an About Us page is a workhorse in my opinion. When I test sites, I’ve noticed that the kind of introductory content I’m hoping to find on the homepage, such as the what/where/how/why/when details, is hiding quietly in the About Us page. While I’m happy to find this information, it’s a click away from the homepage, where its most needed to make a quick impression.
And she ends with:
We like to think the Internet has brought us all a little bit closer to each other, but the truth is, we’re still seeking ways with our writing and design skills to make profitable or friendly connections. An About Us/Me page, when presented with humor, honesty and true facts, can bring you one step closer to letting someone shake your hand.
I’ve tried my hand at my own about page – it’s relatively personal, but I wonder if it provides the right kind of information… I guess the first question I need to answer is, “what do I want people to know about me?”, followed immediately by “what do people want to know about me?”
If you’ve got advice, I’m ready to make changes.
With Moz Pro, you have the tools you need to get SEO right — all in one place.
Start your free trial!
Read Next
One Secret to Improve SEO in 2021: Guestographics
Read this post
Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO
Read this post
Strategic SEO Decisions to Make Before Website Design and Build
Read this post
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.
Moz logo
Contact
Community
Free Trial
Terms & Privacy
Jobs
Help
News & Press
Copyright 2022 © Moz, Inc. All rights reserved.