Remembering a Dog Named Goodnewscowboy – Moz
Skip to content
Moz logo
Menu open
Menu close
Search
Products
Moz Pro
Moz Pro Home
Moz Local
Moz Local Home
STAT
Mozscape API
Free SEO Tools
Competitive Research
Link Explorer
Keyword Explorer
Domain Analysis
MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
SEO Learning Center
Moz Academy
SEO Q&A
Webinars, Whitepapers, & Guides
Blog
Why Moz
Agency Solutions
Enterprise Solutions
Small Business Solutions
Case Studies
The Moz Story
New Releases
Log in
Log out
Products
Moz Pro
Your All-In-One Suite of SEO Tools
The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.
Learn more
Try Moz Pro free
Moz Local
Complete Local SEO Management
Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.
Learn more
Check my presence
STAT
Enterprise Rank Tracking
SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.
Learn more
Book a demo
Mozscape API
The Power of Moz Data via API
Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.
Learn more
Get connected
Compare SEO Products
Free SEO Tools
Competitive Research
Competitive Intelligence to Fuel Your SEO Strategy
Gain intel on your top SERP competitors, keyword gaps, and content opportunities.
Find competitors
Link Explorer
Powerful Backlink Data for SEO
Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.
Get link data
Keyword Explorer
The One Keyword Research Tool for SEO Success
Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.
Search keywords
Domain Analysis
Free Domain SEO Analysis Tool
Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Analyze domain
MozBar
Free, Instant SEO Metrics As You Surf
Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.
Try MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
The #1 most popular introduction to SEO, trusted by millions.
Read the Beginner’s Guide
How-To Guides
Step-by-step guides to search success from the authority on SEO.
See All SEO Guides
SEO Learning Center
Broaden your knowledge with SEO resources for all skill levels.
Visit the Learning Center
Moz Academy
Upskill and get certified with on-demand courses & certifications.
Explore the Catalog
On-Demand Webinars
Learn modern SEO best practices from industry experts.
View All Webinars
SEO Q&A
Insights & discussions from an SEO community of 500,000+.
Find SEO Answers
August 7-9, 2023
Lock in Super Early Bird savings for MozCon
Snag tickets
Blog
Why Moz
Small Business Solutions
Uncover insights to make smarter marketing decisions in less time.
Grow Your Business
The Moz Story
Moz was the first & remains the most trusted SEO company.
Read Our Story
Agency Solutions
Earn & keep valuable clients with unparalleled data & insights.
Drive Client Success
Case Studies
Explore how Moz drives ROI with a proven track record of success.
See What’s Possible
Enterprise Solutions
Gain a competitive edge in the ever-changing world of search.
Scale Your SEO
New Releases
Get the scoop on the latest and greatest from Moz.
See What’s New
New Feature: Moz Pro
Surface actionable competitive intel
Learn More
Log in
Moz Pro
Moz Local
Moz Local Dashboard
Mozscape API
Mozscape API Dashboard
Moz Academy
Avatar
Moz Home
Notifications
Account & Billing
Manage Users
Community Profile
My Q&A
My Videos
Log Out
By: Gianluca Fiorelli
August 16, 2011
Remembering a Dog Named Goodnewscowboy
Moz News
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Sunday, August the 7th, was a sad day for the Moz community when we lost a beloved member due to cancer. Maybe the newest don’t know him, but there was a “Dog” here that was the smartest and funnier commenter of all: we knew him as goodnewscowboy; his real name was Bullitt Darlington. The Moz community is proud of these qualities, so well expressed by the SEOmoz TAGFEE Tenets: Transparent and Authentic; Generous; Fun; Empathetic; Exceptional. and Bullitt was the best example of this philosophy. Transparent, because – even though he used for a long time the photo of his beloved golden retriever – we always knew he was talking from his soul; Authentic, because he never hide himself behind a curtain of presumed knowledge or superiority; Fun, because he was able to invent the most amusing joke and his a la Laurel & Hardy comments threads are going to be in the story of the SEOmoz blog; Empathetic, because he was there when someone needed it, with an email, with a tweet, with a comment in Facebook; Exceptional, because his intuition was so lucid, that he was able to argue and well guess so many things in SEO and marketing… while declaring, in his honestly and humbleness not being a real SEO. Yes, SEO was not Bullitt’s main profession. It was his dream, what he wanted to be and what he started to be and preparing to make as his real job, one of the passions that made him fight his cancer. But he was an SEO in his heart. I still remember a night this last January when I, Bullitt, Casey and Dr. Pete where having a totally not SEO chat on Twitter. It was like a conversation friends have sitting in a bar and sharing a beer, nothing remarkable, but unforgettable was that sensation of closeness we felt for few minutes. We left with a promise that Bullitt’s health prevented us from making: to have the same conversation but in person during the last MozCon in Seattle, where we all were going to be. Bullitt has passed away, but someone only dies when the last memory of him fades away. His 2689 comments here will make live in our memory always. Go and read them… and remember a man called goodnewscowboy. From the SEOmoz staff: We remember Bullitt Darlington, aka goodnewscowboy, as the most kind, witty, helpful and warmhearted soul to grace this community. Donations in Bullitt’s memory can be made to the Salvation Army, one of goodnewscowboy’s favorite charities. Below are some of our favorite comments from goodnewscowboy. Feel free to share your own memories in the comments below. He wouldn’t want it any other way.
About Gianluca Fiorelli —
Gianluca is a Moz Associate, Stateofdigital.com blogger, founder of the Web Marketing conference The Inbounder and an SEO and Digital Strategist independent consultant with his company ILoveSEO.net, one of the Agencies recommended by Moz.You can find Gianluca on Twitter sharing the best about web marketing and blabbing also about space, politics and soccer.
Snag your MozCon 2022 video bundle for even more SEO insights.
Buy the video bundle!
Read Next
The MozCon 2022 Video Bundle Is Here (Plus, Our 2020 Videos are FREE!)
Read this post
Announcing the Local SEO Certification from Moz Academy
Read this post
Gather ‘Round the Campfire for the MozCon 2022 Day Three Recap!
Read this post
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.
Moz logo
Contact
Community
Free Trial
Terms & Privacy
Jobs
Help
News & Press
Copyright 2022 © Moz, Inc. All rights reserved.