The Next Big Challenge to Google… – Moz
Skip to content
Moz logo
Menu open
Menu close
Search
Products
Moz Pro
Moz Pro Home
Moz Local
Moz Local Home
STAT
Mozscape API
Free SEO Tools
Competitive Research
Link Explorer
Keyword Explorer
Domain Analysis
MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
SEO Learning Center
Moz Academy
SEO Q&A
Webinars, Whitepapers, & Guides
Blog
Why Moz
Agency Solutions
Enterprise Solutions
Small Business Solutions
Case Studies
The Moz Story
New Releases
Log in
Log out
Products
Moz Pro
Your All-In-One Suite of SEO Tools
The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.
Learn more
Try Moz Pro free
Moz Local
Complete Local SEO Management
Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.
Learn more
Check my presence
STAT
Enterprise Rank Tracking
SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.
Learn more
Book a demo
Mozscape API
The Power of Moz Data via API
Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.
Learn more
Get connected
Compare SEO Products
Free SEO Tools
Competitive Research
Competitive Intelligence to Fuel Your SEO Strategy
Gain intel on your top SERP competitors, keyword gaps, and content opportunities.
Find competitors
Link Explorer
Powerful Backlink Data for SEO
Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.
Get link data
Keyword Explorer
The One Keyword Research Tool for SEO Success
Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.
Search keywords
Domain Analysis
Free Domain SEO Analysis Tool
Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Analyze domain
MozBar
Free, Instant SEO Metrics As You Surf
Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.
Try MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
The #1 most popular introduction to SEO, trusted by millions.
Read the Beginner’s Guide
How-To Guides
Step-by-step guides to search success from the authority on SEO.
See All SEO Guides
SEO Learning Center
Broaden your knowledge with SEO resources for all skill levels.
Visit the Learning Center
Moz Academy
Upskill and get certified with on-demand courses & certifications.
Explore the Catalog
On-Demand Webinars
Learn modern SEO best practices from industry experts.
View All Webinars
SEO Q&A
Insights & discussions from an SEO community of 500,000+.
Find SEO Answers
August 7-9, 2023
Lock in Super Early Bird savings for MozCon
Snag tickets
Blog
Why Moz
Small Business Solutions
Uncover insights to make smarter marketing decisions in less time.
Grow Your Business
The Moz Story
Moz was the first & remains the most trusted SEO company.
Read Our Story
Agency Solutions
Earn & keep valuable clients with unparalleled data & insights.
Drive Client Success
Case Studies
Explore how Moz drives ROI with a proven track record of success.
See What’s Possible
Enterprise Solutions
Gain a competitive edge in the ever-changing world of search.
Scale Your SEO
New Releases
Get the scoop on the latest and greatest from Moz.
See What’s New
New Feature: Moz Pro
Surface actionable competitive intel
Learn More
Log in
Moz Pro
Moz Local
Moz Local Dashboard
Mozscape API
Mozscape API Dashboard
Moz Academy
Avatar
Moz Home
Notifications
Account & Billing
Manage Users
Community Profile
My Q&A
My Videos
Log Out
H
By: Heavensgame
June 2, 2008
The Next Big Challenge to Google…
Search Engines
This YouMoz entry was submitted by one of our community members. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.
Okay, so here are my thoughts. The challenge will not come from within. The brain drain from Google is one thing, the new and “improved” search engines are another.
However, taking a bigger picture look at “who has what” allows another angle.
Most major companies have web analytics software. There are a few major players in this space and they have the information (and they have a significant amount of it).
Not only do they have the information, they have real insight.
They have in their data warehouses — the following at a bare minimum:
1. Search term
2. Engine used
3. Where from
4. When
5. What they bought
6. What else they looked for
7. What they paid
8. CPC
9. And the list goes on and on and on….
Now, if you are, say, a company such as Omniture, you will have signed some sort of non-disclosure agreement, but the beauty is that you are not disclosing anything. You are creating an index based on learnings from your clients.
They have clients the world over, so when someone types in a search phrase into your new search engine of “Rugby Jersey” and that person is in “London,” you know exactly what ads have been served to them, which site converts the most, which campaign has been the most effective, and the landing pages that work.
You can serve them a results page based on real knowledge. You have client data for Yahoo, for Google, for Baidu, for Sensis, and god knows who else. (It just occurred to me that I forgot about Live! Branding issue there for Microsoft me thinks… sorry Bill.)
A company such as Omniture has both sides covered. They have both natural and paid search terms, the searches that closed the deal, the search terms for the sites that provided real relevance to the consumer. If applied properly, they could become the real search player.
Of course, people will scream Google analytics… Please.
SEOMOZ released some data the other day about the real website owners/players in the market. Aside from the Google-owned companies, how many are using Google analytics? Not many, I would suggest.
How many in the next tier down? Not a whole lot of those either, I would have thought.
There may be plenty of holes in the above, but there is also a whole lot of opportunity.
With Moz Pro, you have the tools you need to get SEO right — all in one place.
Start your free trial!
Read Next
How Helpful Was the Helpful Content Update?
Read this post
5 Things I Learned About E-A-T by Analyzing 647 Search Results
Read this post
Is TikTok Going to Replace Google?
Read this post
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.
Moz logo
Contact
Community
Free Trial
Terms & Privacy
Jobs
Help
News & Press
Copyright 2022 © Moz, Inc. All rights reserved.