Getting Number One on Google with Frames! – Moz
Skip to content
Moz logo
Menu open
Menu close
Search
Products
Moz Pro
Moz Pro Home
Moz Local
Moz Local Home
STAT
Mozscape API
Free SEO Tools
Competitive Research
Link Explorer
Keyword Explorer
Domain Analysis
MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
SEO Learning Center
Moz Academy
SEO Q&A
Webinars, Whitepapers, & Guides
Blog
Why Moz
Agency Solutions
Enterprise Solutions
Small Business Solutions
Case Studies
The Moz Story
New Releases
Log in
Log out
Products
Moz Pro
Your All-In-One Suite of SEO Tools
The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.
Learn more
Try Moz Pro free
Moz Local
Complete Local SEO Management
Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.
Learn more
Check my presence
STAT
Enterprise Rank Tracking
SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.
Learn more
Book a demo
Mozscape API
The Power of Moz Data via API
Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.
Learn more
Get connected
Compare SEO Products
Free SEO Tools
Competitive Research
Competitive Intelligence to Fuel Your SEO Strategy
Gain intel on your top SERP competitors, keyword gaps, and content opportunities.
Find competitors
Link Explorer
Powerful Backlink Data for SEO
Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.
Get link data
Keyword Explorer
The One Keyword Research Tool for SEO Success
Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.
Search keywords
Domain Analysis
Free Domain SEO Analysis Tool
Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Analyze domain
MozBar
Free, Instant SEO Metrics As You Surf
Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.
Try MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
The #1 most popular introduction to SEO, trusted by millions.
Read the Beginner’s Guide
How-To Guides
Step-by-step guides to search success from the authority on SEO.
See All SEO Guides
SEO Learning Center
Broaden your knowledge with SEO resources for all skill levels.
Visit the Learning Center
Moz Academy
Upskill and get certified with on-demand courses & certifications.
Explore the Catalog
On-Demand Webinars
Learn modern SEO best practices from industry experts.
View All Webinars
SEO Q&A
Insights & discussions from an SEO community of 500,000+.
Find SEO Answers
August 7-9, 2023
Lock in Super Early Bird savings for MozCon
Snag tickets
Blog
Why Moz
Small Business Solutions
Uncover insights to make smarter marketing decisions in less time.
Grow Your Business
The Moz Story
Moz was the first & remains the most trusted SEO company.
Read Our Story
Agency Solutions
Earn & keep valuable clients with unparalleled data & insights.
Drive Client Success
Case Studies
Explore how Moz drives ROI with a proven track record of success.
See What’s Possible
Enterprise Solutions
Gain a competitive edge in the ever-changing world of search.
Scale Your SEO
New Releases
Get the scoop on the latest and greatest from Moz.
See What’s New
New Feature: Moz Pro
Surface actionable competitive intel
Learn More
Log in
Moz Pro
Moz Local
Moz Local Dashboard
Mozscape API
Mozscape API Dashboard
Moz Academy
Avatar
Moz Home
Notifications
Account & Billing
Manage Users
Community Profile
My Q&A
My Videos
Log Out
L
By: LukeyJ
December 3, 2007
Getting Number One on Google with Frames!
On-page SEO
This YouMoz entry was submitted by one of our community members. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.
If you thought I was going to give out some magical secret as to how you can achieve this result, sorry, I’m merely pointing out that it can (and has) been done! Earlier this week I was analysing local web design firms in Adelaide, Australia, and I noticed something interesting about the website that came up in first place for the phrase “website design Adelaide.”
After looking closer at the website and running some quick tests, I still have no idea how it got there and how it seems to have been there for a good period of time!
My initial observations: The home page title contains the words “website design Adelaide” as you would expect (but so do the title tags of most of the top ten results). Here is where it gets interesting.
The website uses frames
The menu system is all images with no ALT tags
None of the images in the body have ALT tags
There are a total of 62 words of body text of the home page, where “web site” is mentioned once in the title, but this is the only occurrence on the page and is not in the URL
Adelaide is mentioned nowhere on the page
Page names linked from the menu are named “frame_service” and “frame_clients” (obviously not taken the wrong way by their clients!)
They have a PageRank of 5!
I thought I’d explore the index page of the site using some of the SEOmoz Tools.
I used the SEOmoz Term Target Tool to check the competitor’s site for “Website design Adelaide.” The result is below:
You see below also that all the counts for the phrase are 0.
The SEOmoz Term Target Tool also told me that there were no In Pointing links.
The SEOmoz Page Strength Tool gives the page a value of 3.5/10.
A quick click on the Google “Cached Site” link under their number one listing returns a blank page “as retrieved on 22 Nov 2007 13:40:18 GMT.”
The SEOmoz Backlink Anchor Text Analysis revealed the only backlink text is the business’s name. My next step was to enter the URL into Yahoo! Site Explorer to find that there are:
11 pages are indexed, with most having one word titles such as “clients,” “services,” or “contact us”
They have around 1,300 links; however, about 1,150 of these come from two of the sites they designed with their business name as the link text
They are listed in DMOZ (ODP)
Important Notice: I think its probably an important time to mention that I’m not having a go at this website design company in any way, shape, or form; in fact it’s quite the opposite. As someone who spends a lot of time optimising websites for clients, I am IMPRESSED (and slightly stunned) that they have been able to achieve this result with a frames and predominantly image based website!
I decided to do a ranking check on Yahoo!, MSN, and Google as well as Yahoo! Australia, MSN Australia, and Google Australia. Here is what resulted in a ranking check for “website design Adelaide”:
Not only is this website number one in Google.com for this term, they are also number 3 on MSN!
Now I know there are a lot more factors out there determining these ranking positions and that I could have gone into a lot more detailed analysis; however, I also know there are lots of people who visit the SEOmoz site and Premium members with more experience than myself, who may have seen this type of site ranking well before and may be able to shed some light on how it manages to hold the number 1 position!
With Moz Pro, you have the tools you need to get SEO right — all in one place.
Start your free trial!
Read Next
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Read this post
How to Identify and Refresh Outdated Content
Read this post
Visual Search Optimization — Whiteboard Friday
Read this post
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.
Moz logo
Contact
Community
Free Trial
Terms & Privacy
Jobs
Help
News & Press
Copyright 2022 © Moz, Inc. All rights reserved.