The REAL Benefits of Guest Blogging

The REAL Benefits of Guest Blogging – Moz

Moz logo

Menu open

Menu close

Products

Moz Pro

Moz Pro Home

Moz Local

Moz Local Home

STAT

Mozscape API

Free SEO Tools

Competitive Research

Link Explorer

Keyword Explorer

Domain Analysis

MozBar

More Free SEO Tools

Learn SEO

Beginner’s Guide to SEO

SEO Learning Center

Moz Academy

SEO Q&A

Webinars, Whitepapers, & Guides

Blog

Why Moz

Agency Solutions

Enterprise Solutions

Small Business Solutions

Case Studies

The Moz Story

New Releases

Log out

Products

Moz Pro

Your All-In-One Suite of SEO Tools

The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.

Learn more

Try Moz Pro free

Moz Local

Complete Local SEO Management

Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.

Learn more

Check my presence

STAT

Enterprise Rank Tracking

SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.

Learn more

Book a demo

Mozscape API

The Power of Moz Data via API

Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.

Learn more

Get connected

Compare SEO Products

Free SEO Tools

Competitive Research

Competitive Intelligence to Fuel Your SEO Strategy

Gain intel on your top SERP competitors, keyword gaps, and content opportunities.

Find competitors

Link Explorer

Powerful Backlink Data for SEO

Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.

Get link data

Keyword Explorer

The One Keyword Research Tool for SEO Success

Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.

Search keywords

Domain Analysis

Free Domain SEO Analysis Tool

Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.

Analyze domain

MozBar

Free, Instant SEO Metrics As You Surf

Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.

Try MozBar

More Free SEO Tools

Learn SEO

Beginner’s Guide to SEO
The #1 most popular introduction to SEO, trusted by millions.
Read the Beginner’s Guide

How-To Guides
Step-by-step guides to search success from the authority on SEO.
See All SEO Guides

SEO Learning Center
Broaden your knowledge with SEO resources for all skill levels.
Visit the Learning Center

Moz Academy
Upskill and get certified with on-demand courses & certifications.
Explore the Catalog

On-Demand Webinars
Learn modern SEO best practices from industry experts.
View All Webinars

SEO Q&A
Insights & discussions from an SEO community of 500,000+.
Find SEO Answers

August 7-9, 2023
Lock in Super Early Bird savings for MozCon

Snag tickets

Blog

Why Moz

Small Business Solutions
Uncover insights to make smarter marketing decisions in less time.
Grow Your Business

The Moz Story
Moz was the first & remains the most trusted SEO company.
Read Our Story

Agency Solutions
Earn & keep valuable clients with unparalleled data & insights.
Drive Client Success

Case Studies
Explore how Moz drives ROI with a proven track record of success.
See What’s Possible

Enterprise Solutions
Gain a competitive edge in the ever-changing world of search.
Scale Your SEO

New Releases
Get the scoop on the latest and greatest from Moz.
See What’s New

New Feature: Moz Pro
Surface actionable competitive intel

Learn More

Moz Pro

Moz Local

Moz Local Dashboard

Mozscape API

Mozscape API Dashboard

Moz Academy

Avatar

Moz Home

Notifications

Account & Billing

Manage Users

Community Profile

My Q&A

My Videos

Log Out

By: Moosa Hemani
October 26, 2012

The REAL Benefits of Guest Blogging

Blogging

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be one of the more powerful of available tactics, while others disparage this viewpoint, saying that guest blogging is highly misunderstood and that people are misusing it.

In my honest opinion, both mindsets are correct. I recently did a cartoon post on my blog discussing (in a humorous style) how guest blogging is powerful and how it is misused by many who have failed to understand the scope of awesomeness in this practice we call guest blogging.

Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.

But, there are many people in the industry who aren’t grasping the real worth of guest blogging. They tend to view guest blogging as just another link building tactic. Because of this, they continue to build low quality content for submission to blogs that accept guest posting. Sadly, I estimate that one out of ten blogs actually publishes this junk, polluting the web with garbage.

Discussion about guest blogging as a relationship development tool vs. guest blogging as yet another vehicle for mere linkbuilding is all over the web. What makes this post different from others is that I will provide case studies and success stories to back my opinion of the real potentials of this practice.

Let’s cut the theory part and talk about the real figures! Properly executed, guest blogging can help you:

Build Relationships

So many blogs state this, but I remember when I wrote my first ever guest post. Very few people tweeted it and I wasn’t able to make any good connections out of it. I was a newbie, and didn’t play my part well.

There is another common industry phrase that states, ‘Building relationships takes time’. If I merge these two phrases, it reads something like this.

Guest blogging helps you build relationships, and as it takes time, you should be consistent in your activities.

Let’s hear what blogging and SEO expert, Kristi Hines, has to say about building relationships through guest blogging:

Words from Kristi Hines:

“I’ve built great blogging relationships through guest posting on other blogs as well as inviting others to guest post on my own. The strongest relationships you will build with other blogs are the ones on sites where you contribute regularly vs. submitting one-off posts.”

Submitting a single guest post isn’t enough. If you intend to forge a relationship, then your job doesn’t end with submitting your post. Plan to interact with the audience (usually through the comments) and follow up with the blog owner or editor to see how your guest post did. This will prove that you aren’t just another link builder; you actually care about the community. Who knows? This might open their doors for you to a future of more guest posting opportunities and even partnerships in other areas.

Social Media Examiner is one example from my own guest blogging experience of building relationships through guest blogging. They treat all of their writers as a part of their team. They organize meet-ups at blogging conferences like New Media Expo (formerly BlogWorld), they include you in their roundup posts when your expertise matches the roundup topic, and they always offer to help you in any way they can. I’ve met a lot of great people through their community and even gained some clients for my freelance writing business, which is always a plus.

Become An Expert

Guest blogging can act as your doorway to gaining status as an expert in your field. The more in-depth, well-researched posts you publish on authoritative blogs, the more chances you will get to communicate and interact with people. Over time, you can become an authority in eyes of your target audience.

That’s advice you’ll read everywhere, but let’s gain deeper insight from the words of guest blogging queen, Ann Smarty, about her journey towards the respect she has earned in the industry:

Words from Ann Smarty

“It somehow happened without me trying too much. I started blogging and was invited to guest post at Search Engine Journal. I didn’t even know what a guest post was and was too humble to even include an “About author” page. Then guest posting invites kept coming. I saw traffic and more people recognizing me as an expert. I saw the benefit! So I started guest blogging actively. Then the idea of MyBlogGuest was born and my name became associated with “guest blogging” because of it. I started to guest post even more promoting MyBlogGuest. It was promoted 100% with my guest posts: no paid reviews, no ads, just “free” guest posts. And it started growing! I guess that’s the best evidence of the benefits of guest blogging.”

Discover Business Opportunities

This is the most delicious bite in the whole meal. Yes! With proper implementation, guest blogging surfaces new business opportunities. Don’t laugh. I know it works. Rather than quoting an expert here, I’ll share my own personal experience.

My last post on SEOmoz was about writing an email in a way that gets a better rate of response and it went very well. I danced twice; once when my post got promoted to the main blog and again when I received this message in my SEOmoz private message box:

While I can’t reveal all the details of this message, I think it proves my point. In fact, I have received several emails like this after guest blogging elsewhere.

If you’ve tried guest posting without achieving this kind of success, keep the following tips in mind:

When attempting to attract business, nothing matters more than the quality of your offering. Your submission must accurately showcase your level of expertise in your field.

If you want to see traffic flowing towards your website from your efforts, you must produce the best post ever (I really mean this) on your topic and submit it to a high quality blog. Be sure your website is ready to welcome the new traffic. Make sure it’s as awesome as your guest post!

Capture A Wider Audience

It’s generally accepted that the more targeted traffic your website captures, the greater the chance of a high conversion rate.

The formula for a blogger is pretty much the same, but the question becomes one of how to reach that target audience. Again, enter guest blogging!

Thanks to SEOmoz for coming up with this post analytics feature on their blog. I am again highlighting a previous guest posts on SEOmoz and showing you my stats.

Around 3,016 people actually visited my post’s page and average time of their stay on the page is around 4 minutes and 20 seconds (enough time to read and comment on the post).

I am sure that if I had published my post on my own blog, I would not have gotten the same amount of traffic. My limited audience and smaller circle of influence cannot compare to that of SEOmoz (obviously). Through guest blogging, I had the chance capture a wider audience and make an impression on new people.

Moreover, a good guest post can win more blog and Twitter followers. I’ve noticed how my followers have quickly increased whenever I’ve had a post published on one of the major SEO blogs.

Retaining these followers is a completely different story, but as far as the increase in followers is concerned, I consider this one of the best gifts guest blogging offers.

…And Get The Link!

Let’s not forget linkbuilding. The highest quality links will come from submitting your best content to the best blogs publishing in your niche.

My blog is in its infancy – only two months old. I currently have a Google PR of 3 and DA of almost 35. Most of my incoming links are the result of guest blogging.

I should add that I’ve been guest blogging for more than a year now, long before I launched my personal blog, so I haven’t been doing it for the purpose of linkbuilding, nor do I recommend this approach.

Within a few months, I achieved a reasonably good DA and Google PR score because I was getting links from valuable sites. Check out this screenshot of my link profile in OSE to see what I mean:

For me, guest blogging is fun and it provides a chance to enhance communication as well as my interpersonal skills. It also pushes me to read more and think outside-the-box to come up with something really amazing for guest post content.

If you want to enjoy all the benefits of guest blogging mentioned above, then just think creatively and put together the best (BEST ever) article for guest posting.

About the Author:

Moosa Hemani is a SEO Strategist and blogger at SETalks.com. SETalks recently launched a Guest Posting Services to help clients build high quality relationships within their targeted niches. Like this Article? Like SETalks on facebook.

About Moosa Hemani —
Moosa Hemani is an SEO
and Inbound Marketing Specialist, working
for Thrive Internet Marketing. He also write about Digital Marketing stuff on my own SEO Blog.

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Start your free trial!

Anatomy of a Perfect Social Media Post

What Type of SEO Consultant are You?

14 Tips for Writing Awesome Website Content

How To Improve Your Local SEO in 5 Steps

Winning Google SERP Features: How to Optimize for Visibility

SEO vs. PPC: Are You Making the Most of Them?

类似文章