The Big List of PPC Resources and Articles – Moz
Skip to content
Moz logo
Menu open
Menu close
Search
Products
Moz Pro
Moz Pro Home
Moz Local
Moz Local Home
STAT
Mozscape API
Free SEO Tools
Competitive Research
Link Explorer
Keyword Explorer
Domain Analysis
MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
SEO Learning Center
Moz Academy
SEO Q&A
Webinars, Whitepapers, & Guides
Blog
Why Moz
Agency Solutions
Enterprise Solutions
Small Business Solutions
Case Studies
The Moz Story
New Releases
Log in
Log out
Products
Moz Pro
Your All-In-One Suite of SEO Tools
The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.
Learn more
Try Moz Pro free
Moz Local
Complete Local SEO Management
Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.
Learn more
Check my presence
STAT
Enterprise Rank Tracking
SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.
Learn more
Book a demo
Mozscape API
The Power of Moz Data via API
Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.
Learn more
Get connected
Compare SEO Products
Free SEO Tools
Competitive Research
Competitive Intelligence to Fuel Your SEO Strategy
Gain intel on your top SERP competitors, keyword gaps, and content opportunities.
Find competitors
Link Explorer
Powerful Backlink Data for SEO
Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.
Get link data
Keyword Explorer
The One Keyword Research Tool for SEO Success
Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.
Search keywords
Domain Analysis
Free Domain SEO Analysis Tool
Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Analyze domain
MozBar
Free, Instant SEO Metrics As You Surf
Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.
Try MozBar
More Free SEO Tools
Learn SEO
Beginner’s Guide to SEO
The #1 most popular introduction to SEO, trusted by millions.
Read the Beginner’s Guide
How-To Guides
Step-by-step guides to search success from the authority on SEO.
See All SEO Guides
SEO Learning Center
Broaden your knowledge with SEO resources for all skill levels.
Visit the Learning Center
Moz Academy
Upskill and get certified with on-demand courses & certifications.
Explore the Catalog
On-Demand Webinars
Learn modern SEO best practices from industry experts.
View All Webinars
SEO Q&A
Insights & discussions from an SEO community of 500,000+.
Find SEO Answers
August 7-9, 2023
Lock in Super Early Bird savings for MozCon
Snag tickets
Blog
Why Moz
Small Business Solutions
Uncover insights to make smarter marketing decisions in less time.
Grow Your Business
The Moz Story
Moz was the first & remains the most trusted SEO company.
Read Our Story
Agency Solutions
Earn & keep valuable clients with unparalleled data & insights.
Drive Client Success
Case Studies
Explore how Moz drives ROI with a proven track record of success.
See What’s Possible
Enterprise Solutions
Gain a competitive edge in the ever-changing world of search.
Scale Your SEO
New Releases
Get the scoop on the latest and greatest from Moz.
See What’s New
New Feature: Moz Pro
Surface actionable competitive intel
Learn More
Log in
Moz Pro
Moz Local
Moz Local Dashboard
Mozscape API
Mozscape API Dashboard
Moz Academy
Avatar
Moz Home
Notifications
Account & Billing
Manage Users
Community Profile
My Q&A
My Videos
Log Out
T
By: Tom Critchlow
December 19, 2008
The Big List of PPC Resources and Articles
Paid Search Marketing (PPC)
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
This post needs very little introduction. I’ve scoured the web, my bookmarks and Twitter (thanks guys!) for all the very best articles about PPC that I can find. I’ve broken the links down into several categories to make it easier to read. Enjoy!
Campaign Management
The following are articles on how to improve your campaign, tips, tricks and campaign advice.
Best of class: starting a PPC campaign from scratch by Rimm Kaufman
The rest:
Google lady with 51 Adwords tips
Digerati marketing with 3 tips to improve CTR
Redfly marketing helps take the guesswork out of PPC campaign set up
Redfly marketing gives 10 tips to increase your quality score
PPC Hero on following Yahoo’s PPC advice
Sitepronews on how to turn around an unprofitable PPC campaign
SEOmoz chips in with 17 common PPC mistakes
Netbusiness blog looks at 8 Adwords mistakes
SEOmoz with a Whiteboard Friday on PPC management
PPC Hero with 6 settings to double check before setting a new account live
Sitepoint with some of the worst Adwords mistakes
Searchengineguide with 5 common PPC mistakes
Me! Talking about PPC! ON VIDEO! no way.
Tools
Here are a few handy PPC tools to streamline your processes.
Best of class: Search Light Digital’s PAM-VAR Tool. It’s neat and handy and lets you efficiently run your tests.
The rest:
Google’s ad preview tool. Allows you to check your ads are running and how they look.
Google’s traffic estimator. Does what it says on the tin.
Self hosted PPC tracking software. Not used it myself but recommended.
Vertster. Have a neat little statistical significance test.
Landing Page Advice
Of course, PPC management is only one part of the process. You need to make sure that you’re sending the traffic to a page which is working hard for you. How do you go about testing that? What should you improve on your landing page? All below, my avid reader!
Best of class: Copyblogger does a comprehensive roundup of their own stuff on landing pages. Essential reading.
The rest:
SEOmoz talks landing pages
ROI Revolution shares 3 landing page tips
SEL shares some practical landing page tricks
SEO Design Solutions writes on landing pages which appeal to motivated searchers (like PPC traffic)
Anywired discusses 13 sure signs that your landing page is a turn off
Postclickmarketing looks at how you scale your landing pages
SEM Geek looks at optimising paid search and landing pages for TV, radio and print advertising. Compelling reading.
9 myths of landing page quality score
Headline Tips From The Dali Lama
See what I did there? Headlines are important. They need to grab your attention, and never more so than in PPC.
Best of class: Google Lady shares some really in depth things to try with headlines for PPC along with detailed examples
The rest:
Lyndon from Cornwallseo shares some headline writing tips. More for linkbait than PPC, but good reading.
Copy Blogger looks at how to write compelling headlines
Copy Blogger again. More good stuff.
Freelanceswitch on how to write headlines that kill
Google conversion university tips on headlines. Basic but it’s good to go over this stuff.
Maths
When you’re running PPC campaigns, maths comes in handy. There’s actually surprisingly little written about this, I was expecting to find more. Please chip in with your own links in the comments. No best of class since there’s only 2 links!
Distilled: PPC lessons from Kenny Rogers (advanced maths)
Searchlaboratory (who work just across the road from where I used to live!) share some PPC stats secrets
Analytics
Tracking, tracking, tracking. If you can’t measure it then what good is it?
Best of class: hack Google Analytics to show actual search queries for broad match AND find the referring domain (useful for SEO too)
The rest:
Use Google Analytics to get proper ad scheduling data
Other
Here are all the other articles I didn’t think really fit into any other categories. Some general stuff, stats, rapping, etc. All worth checking out.
Searchenginewatch discuss playing dirty with PPC
Google’s own tutorial. Dull in places but worth checking on the basics.
Bigmouthmedia on affiliate PPC spending by region (of the UK). Interesting.
A PPC rap. No, really! If you haven’t seen this then check it out!
Ewhisper with how to lower your minimum bid (aka quality score)
PPCblog write on understanding when to bid on your own brand
10 travel PPC tips
13 myths of PPC
The darker side of affiliate PPC
Are you running ads on Google partner network? If so, read this!
Combining search and display advertising for greater gain
More than you could ever want to know about quality score
About Tom Critchlow —
Tom Critchlow is VP Operations for Distilled’s new NYC office. Fiercely curious about life and passionate about learning new things.
With Moz Pro, you have the tools you need to get SEO right — all in one place.
Start your free trial!
Read Next
How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
Read this post
Understanding the Google Ads Auction: The Importance of Quality Score + How to Improve It
Read this post
How to Know When You Need a Dedicated Paid Landing Page
Read this post
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.
Moz logo
Contact
Community
Free Trial
Terms & Privacy
Jobs
Help
News & Press
Copyright 2022 © Moz, Inc. All rights reserved.