The Complete Introduction to Joomla SEO – Moz
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E
By: ekal
February 1, 2008
The Complete Introduction to Joomla SEO
Technical SEO
This YouMoz entry was submitted by one of our community members. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.
Hey All. At the suggestion of a few people in the Joomla community, I decided to site down and write a beginner’s guide to optimizing a Joomla site for SEO.
The bad news: the default version of Joomla isn’t well optimized.
The good news: it’s such a popular CMS that people have come up with fixes for just about every SEO obstacle in Joomla. I’m going to talk about those solutions.
Quick Preamble
In this introduction, I …
… will describe the “how” rather than the “what” or “why” of on-site SEO for Joomla. If you want to learn more about the basics, head over to the Beginner’s Guide.
… will assume you’re familiar with some basic Joomla terms such as components, modules, and plugins. If you’re not, take a read through the Joomla Help site.
… will only talk about Joomla 1.0. Version 1.5 is too new to have a full range of SEO extensions.
… won’t compare Joomla’s SEO capabilities with WordPress, Drupal, or other alternatives. That would need a book, not an article.
… will be too lazy to add the ! after Joomla every time.
Search Engine Friendly URLs
First, the problem. Joomla is a dynamic website software and it produces dynamic URLs. By default they look like this:
index.php?option=com_content&Itemid=36&id=257.
In the default installation of Joomla you could rewrite this to something shorter:
content/view/36/257
However, you and I both need better URLs than that, so we’ll require a plugin.
There are six components available that can turn Joomla’s dynamic URLs into search-engine friendly URLs (to make it easy, we’ll call them SEF URLs). I’m going to strongly recommend one of these and explain why I prefer it.
Artio SEF. Unfortunately, the authors try to conceal advertising in this component, either inside the
tags or as an extra site footer. Removing those links costs €49, but unfortunately it also suffers from some serious technical bugs such as creating multiple URLs for one page and becoming very slow on large sites.JPromoter. This $25 component works in a completely different way from the other solutions, but not entirely successfully. You need to run a scan every time you update the site. The scan often times out and makes editing the site difficult.
Open SEF. Back in 2006 this was the best available extension for Joomla, but unfortunately its developers no longer support it and it lives in zombie-fashion as NuSEF.
Remosef. Only a very basic solution, this also is no longer supported.
SEF Advance. This was the very first URL extension for Joomla, but unfortunately it hasn’t kept pace with its rivals. It’s encoded, costs €40 per site, and lacks many of the features offered by its rivals.
sh404SEF. My recommendation. On the surface, sh404SEF produces short, keyword-rich URLs for Joomla, but its impact and options go much, much data. Let me summarize why I love it:
It’s free to download and works with almost every Joomla component.
It works even if your server isn’t ideally configured, or even if you’re on a Windows box.
It does a great job of stripping out unusual characters to produce very clean URLs.
It’s fast. Although the URLs are stored in the database, enough caching is done to make even large sites load quickly.
It offers every feature found in the other five components, plus a range of security, SEO, and accessibility options.
Headline Tags
By default, Joomla wraps page titles in code such as